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Safeguard Against Four Forms of Six Sigma Opposition

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    By J. DeLayne Stroud

    Over the years, I have had numerous inquiries from readers about overcoming opposition to Six Sigma. Interestingly enough, I’ve also experienced this opposition when speaking with prospective or existing clients, some of whom have asked me not to mention Six Sigma but to speak to tools in a generic fashion. Obviously, opposition to the method has become a common deployment obstacle.

    Practitioners typically encounter four types of resistance to Six Sigma: technical, political, organizational and personal. In order to resolve this negative force, they must classify the type of opposition they are encountering, understand its root cause and then adjust their deployment strategies accordingly.

    History of the Push Back

    In the late 1990s and early 2000s there was a growing consensus that Six Sigma was not a “flavor of the month” process improvement methodology. It had crossed over from manufacturing to service industries, including the financial and healthcare industries. Adoption was relatively high, and opposition low. Companies were delighted with the methodology’s accomplishments and sustainability. But recently stakeholders have become more cautious of using the Lean and Six Sigma terminology, tools and methodology.

    While the terminology may be intimidating, Lean and Six Sigma tools have brought much success to corporations. Therefore, practitioners must work to overcome this fear. To do this, they must investigate the root cause of the opposition.

    Change Should Not Equal Loss

    The root cause of opposition can be seen in an exercise featured in the article “The Change Game: Engaging Exercises to Teach Change.” To play, participants are asked to change things about their physical appearance. Surprisingly, people often begin by taking off pieces of jewelry or clothing. During the post-game debrief, participants note a strong tendency to think of change as a loss – they must lose something in order to change.

    If change is somehow equated with loss, how can practitioners expect any Lean Six Sigma program to be successful? The answer is to identify, motivate and mobilize their teams in order to increase commitment and eliminate the fear of loss. This can be accomplished through a stakeholder analysis.

    Completing a Stakeholder Analysis

    Stakeholders control critical resources or own key processes impacted by change. They have needed expertise. They are influential in how other critical stakeholders think. They can block projects – directly or indirectly – and must approve certain aspects of those projects. It is important to identify key stakeholders or those stakeholders who have leverage or influence over other stakeholders. Once identified, practitioners should document each stakeholder’s current level of support or opposition to the quality initiative.

    There are five possible levels of stakeholder support:

    • Strong Support – Advocates for making things happen
    • Moderate Support – Those who may only be involved in helping with the Six Sigma initiative. They do what they are asked to do and nothing more.
    • Neutral – Those who are merely letting things happen. They are not proactive advocates of the initiative, nor are they out to sabotage it.
    • Moderately Against – Those who will not comply with what is asked of them
    • Strongly Against – Not only do they not comply with the efforts underway, but they also go out of their way to lobby against the change initiative.

    Table 1 shows one of many examples of a stakeholder analysis. The five categories of support are listed across the top of the chart, while stakeholders are listed down the left-hand side. An “O” represents the stakeholder’s current support for the initiative, and an “X” represents where the stakeholder’s support needs to progress to in order to successfully complete the initiative.

    Table 1: Stakeholder Analysis
    StakeholderStrongly Against (-2)Moderately Against (-1)Neutral (0)Moderate Support (+1)Strong Support (+2)
    Vice president of information technology (IT) O  X
    Vice president of human resources  OX 
    Vice president of operations   OX
    Process owner  O X
    Finance   OX

    Practitioners do not always need strong support from every stakeholder; however, all stakeholders need to be aware of the change because neutral or moderate support may indicate that they do not know of the initiative. Practitioners should document the plan or actions required to bring the respective stakeholders up to the required level of support (Table 2).

    Table 2: Stakeholder Analysis with Action Plans
    StakeholderProject Impact on StakeholderStakeholder Level of Influence on Success of ProjectStakeholder's Current Attitude Toward ProjectExplanation of Current Stakeholder AttitudeStakeholder Score (H = 3, M = 2, L = 1, + = 1, 0 = 2, – = 3)Action Plan for Stakeholder
    IT/Process ownerHigh (H)HPositive (+)Scott Bartgis: process owner, highly supportive7Continue involvement on project team
    IT/DevelopersHHNeutral (0)Tech changes may be required – have not exposed programmers8Invite into project team at Analyze/Improve phase
    IT network operations center staffHLow (L)Neutral (0)computer operators have not yet been involved6Invite at Analyze/Improve phase
    Customer relations departmentMedium (M)MPostive (+)Fields calls when process fails5Continue involvement on project team
    Settlements staffMMPositive (+)Operations staff report when process fails5Continue involvement on project team

    Types of Opposition

    In most cases, none of the stakeholders will be where practitioners need them to be to ensure the success of the initiative. Many may be neutral because they have not heard of the initiative. Because of these factors, practitioners likely will encounter at least one of the four forms of opposition.

    Technical Opposition

    While I’m really good with PowerPoint animations and can maneuver myself around a database, I admit I am not a wizard with the computer. Most of my technical skills are either self-taught or from observing best practices of my peers. While I want to be an expert at everything, that is not always possible. So, why do I occasionally express opposition to technical aspects? Because I do not want to feel inept. That which is not often understood is typically resisted. Although I pride myself with my accomplishments and deliverables, the computer at times makes me feel insufficient.

    This scenario applies to participants implementing Lean Six Sigma initiatives. The methodology is commonly associated with statistics, which can make people feel inept. Many Master Black Belts are trained statisticians who rely more on theory than application.

    How to Overcome In the case of technical opposition, it is vital to eliminate theory and concentrate on training the basics. Make concepts easy to understand by providing real-life examples. Encourage participant confidence by building on their own examples and experiences.

    Political Opposition

    Politics are present within most organizations, and they need to be understood and dealt with accordingly. A former client had a senior manager participate as a stakeholder. This senior manager was extremely intelligent and had a proven track record for her style and approach in getting things done. Unfortunately, she was vocally opposed to the Lean Six Sigma deployment from Day 1 and said she would do the best she could to get the program cancelled and eliminate the need for my team.

    It was extremely difficult not to take this as a personal attack. But I understood this as merely political opposition. Political opposition exists when a change is seen as a threat to the status quo. This individual was comfortable using concepts that she believed in and now someone had come in and expected her to do things differently – perhaps affecting her success.

    How to Overcome Political opposition can stem from real or perceived loss on behalf of an individual. Practitioners should distinguish between what is real and what is perceived, and then work quickly to provide reasoning as to what can (and in most cases, will) be gained, versus lost, from the initiative.

    Organizational Opposition

    Like political opposition, organizational opposition involves the feelings of loss. The primary difference is rather than the loss being attributed to a person, it is attributed more to a group or department. Everyone wants to succeed and be recognized; however, when the recognition stems from factors outside of the organization – like a “never before attempted methodology” – egos can become bruised. A Lean Six Sigma initiative can give process owners the perception that they are no longer in the driver’s seat, making them feel unable to manage their business.

    How to Overcome When dealing with organizational opposition, recognize that it involves ego, a sense of ownership, control and pride. Extreme care should be given to ensure the involvement of process owners so that they are fully engaged and feel a greater sense of control in the improvement process.

    Personal Opposition

    I recently worked with a client who seemed in full support of Lean Six Sigma. She said all of the right things and did not present a negative viewpoint. However, the initiative timeline had fallen way behind and a six-month project was now nearing nine months. When asking what the client thought the holdups were, what barriers she was facing and how I could assist with their elimination, she addressed some personal, non-work-related challenges and situations. The root cause for some opposition may be extreme personal stress and fatigue caused by factors outside work.

    How to Overcome Be extremely empathetic with someone who exhibits personal opposition. As coaches, practitioners often find themselves acting as a sounding board for topics unrelated to Lean and Six Sigma. Practitioners should modify their behavior toward these individuals; lessen their workload but increase involvement with these people. Everyone benefits from a little compassion, patience and understanding.

    About the Author: J. DeLayne Stroud is a Six Sigma Master Black Belt project manager with CSI DeLeeuw. He retired from Bank of America in 2005 with more than 20 years of experience as an executive in project and change management in the banking industry. He has led multiple Six Sigma initiatives, including Design for Six Sigma and Lean initiatives. Stroud’s most recent client support efforts have included the New York Independent System Operator, JPMorgan Retirement Plan Services and ING Financial Services. He can be reached at jstroud@deleeuwinc.com.

     
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